Blu vele

Every journey has a starting point.

Ours did not begin in a laboratory, nor in a meeting room. It began around a table, during a normal family evening. It stemmed from a conversation, a shared idea and the desire to create something that would truly represent us.

And so began the journey of Blu Vele

We are a family who decided to turn our passion for perfumery, design and craftsmanship into a shared project. A project that speaks of us, of our homeland and of the way we choose to experience emotions.

Right from the start, we were certain of one thing: we didn’t simply want to create a perfume. We wanted to create something capable of telling a story, evoking a memory and leaving a lasting impression. That is why we chose to draw inspiration from the places we have always called home.

Lake Garda, with its light that shifts throughout the day, the wind that fills the sails on the water and its deep colours, has become the heart of our identity. That intense blue, which blends with the lake’s green hues, also gave rise to the name Blu Vele.

And our homeland, Valpolicella, with its vineyards, hills and traditions. A region that has taught us the value of time, patience and attention to every detail. Values that we now find in every one of our creations.

We believe that true luxury is not about excess, but about authenticity. It is the time devoted to perfecting a formula. It is the selection of high-quality raw materials. It is a hand-finished cap. It is the desire to create a product that tells the story of who we are, even before it tells the story of a fragrance.

Every detail is created with a specific aim: to offer an experience that goes beyond the scent, transforming every bottle into a small fragment of our story.

This is our first collection. The first chapter of a journey that will continue to evolve alongside us. And if you are here today, standing before these fragrances, it means that from this moment on, a part of that story can become yours too.
Follow your instincts

Let Me Collection:

• Let Me Dream
  Floriental
  luminous and dreamlike
  It is Blu Vele’s most visionary expression and evokes a state of perception: the moment when reality dissolves and becomes imagination, light, reflection.
  It transcends seasons and genres.

• Let Me Sail
  Citrus
  vibrant and energetic
  It represents the most open and vibrant side of Blu Vele and stems from the idea of movement: flowing air, bright light, horizons opening up, a sense of continuous, spontaneous and natural freedom