Wine Suite

Wine Suite is the digital platform designed to help wineries turn every visit, booking and purchase into a lasting relationship with the customer.

Through a single system, wineries can manage visitor reception at the winery, collect and organise visitor data, communicate in a personalised way and boost direct sales, both at the winery and online.

Today, over 500 Italian wineries have already chosen Wine Suite. Wineries using the platform see an average annual increase of 18 per cent in visitor numbers and 22 per cent in direct sales.

Wine Tourism

Wine Suite enables you to professionally promote and manage visits, tastings and experiences at the winery through:

• a booking engine that can be integrated into the winery’s website;
• a centralised calendar for availability and bookings;
• management of online and on-site payments;
• a channel manager to connect wine tourism portals, OTAs and tour operators;
• automated collection of participant data;
• tools for check-in and the operational management of visitor reception.
• Direct Sales

The platform supports wineries in managing and growing their wine sales both on-site and online, providing:

• e-commerce integration;
• management of wine clubs and loyalty programmes;
• innovative till software;
• digital payments and card readers;
• digital tax management of wine experiences and sales;
• tools to link sales, customers and bookings

CRM and data collection

Wine Suite enables you to automatically collect visitor and customer data – from bookings, purchases, events, forms and activities carried out at the winery – in a manner that complies with the GDPR.

Every interaction contributes to the creation of a proprietary information base, which enables the winery to gain a better understanding of its audience and build commercial relationships over time.

Marketing and Customer Loyalty

Thanks to integrated email marketing and automation tools, wineries can use the data collected to create personalised communications and campaigns.

The aim is to turn occasional visitors into regular customers, encouraging new purchases, repeat visits to the winery, Wine Club membership and stronger relationships with the brand.

Wine Tourism Research and Development

Wine Suite has developed one of the most comprehensive Italian observatories dedicated to wine tourism and direct-to-consumer sales.

The analyses are based on tens of thousands of real transactions relating to experiences and purchases made at wineries throughout the country.

Every year, Wine Suite publishes the Wine Tourism and Direct-to-Consumer Sales Report, accompanied by in-depth analyses and regional reports that help wine producers understand trends, performance and growth opportunities.

Wine Suite is also one of the founders of Wine Tourism Hub, a network of private companies offering services, expertise and solutions to wineries committed to developing wine tourism. Vinitaly has chosen Wine Suite to co-organise the development of the Vinitaly Tourism project.

The benefits for Valpolicella wineries

For wineries affiliated with the Valpolicella Wine Route, Wine Suite provides a tool to enhance the visitor experience, strengthen relationships with visitors and transform the region’s tourism potential into new commercial opportunities.

The technology simplifies day-to-day management, increases the visibility of experiences, helps wineries get to know their customers better and allows them to maintain the relationship even after the visit, fostering customer loyalty and direct sales over time.